ERA — Championing Her Game
Launching Fall 2026

Championing
her game.

We're building a membership community where women connect, learn to build and run their own squash communities, improve their games, and get the practical resources the game has never given us.

Founding members get first access and a say in what we build.

Two women squash players standing over a heart made of squash balls between their rackets
What we're building

Everything we wish we'd had

Four things, built with the community, to make the game easier to walk into and easier to stay in.

  1. 01

    A community that gets it

    Newsfeeds, circles and conversations with women at every level of the game.

  2. 02

    Practice plans that fit

    Build a session around the shot you want to work on, your level and who's on court.

  3. 03

    Coach's Corner

    Short, practical videos from coaches who understand the women's game.

  4. 04

    Build your own community

    Courses, templates, and toolkits to grow female participation at your club.

A group of women squash players celebrating together on court
Why era

Because she shouldn't have to figure it out alone

Too many women walk into a squash club and find no one who looks like them, no plan for what to practise, and no one to ask. era. is the space where that changes, where women feel connected and seen, and confident enough to ask the question.

We're building it with our community, not for it. Join the waitlist and help shape what launches.

The road to launch

Where we are

DONESpring 2026

Listening to the community

Hundreds of conversations with players, coaches and club organisers.

NOWSummer 2026

Building the platform

Designing and building the member experience with our founding group.

NEXTSeptember 2026

Doors open

Founding members get first access, then we welcome everyone else.

Be one of the first
through the door

Founding members get early access and have a say in what we build.